The reason for the season came to me today. Thanksgiving is not a retail holiday. It's a grocery holiday. This epiphany might have continued to escape me for the rest of my life, if not for the "thank you card" in my pocket.
A month ago I bought four new tires. Each tire had a twenty dollar rebate. I wonder if this is an effective marketing tool. It was a manufacturer's rebate; I could have asked if other tire brands had rebates, but as I would have bought only Goodyear tires I suppose I should consider the rebate a bonus.
In the past rebates have appeared as a check in my mailbox. Not this time. It was a Goodyear "Thank you Visa debit card." Not good at any ATM, usable only for goods or services. I dislike these "gift" cards so much I pass them along to someone else to use as quickly as possible.
However, it's November and there are two birthdays in my house in December, and each birthday girl has specific tastes in clothing, so today was the day to bite the card, so to speak, and put it back into circulation in the world of retail.
I took Emily and went to the mall, my first such excursion since Laura had her ears pierced. The goal today was to have Emily try on jeans until we nailed the brand and size that fit her.
Thirteen pair later that turned out to be DKNY. "Worse than shopping for a bra," she moaned on the way home. She knows what will be in her birthday pile. Laura gets a cute little dress.We think Miss Girly Girl will pair it with a blue jean jacket and leggins. She's a little Boho right now.
I had the epiphany five minutes after stepping into Macy's. Giant red baubles hung from the ceiling. Trees, decorations everywhere. Rudolph in the air. We stopped a sales associate for jeans help, and as we walked about loading Emily's arms with jeans the woman said "Yesterday Thriller, today Rudolph."
And it came to me why we go from Halloween to Christmas. It's about retail, and Thanksgiving is a grocery holiday.